I'm a first time writer (just finished my novel), and I picked up the audiobook version.
There's good stuff in here, but the book's geared towards people who want to generate revenue, or create bigtime buzz from their blogs, from their online presence. Some of this applies to me, and the parts that were geared towards the business side of things I skipped.
The author has a distracting habit of making lists to keep things readable and easy to digest. I don't know how these play out on the page, but listening to the audiobook reader go through list after list made me want to skip to the next track, which I did quite often.
If you get one good idea from this book, or if it stirs up your creativity in any way then you should read this. And if you do get some good ideas I'd love to hear about them!